Browsing: Strategy & Planning
Using influencers to announce and manage a merger or acquisition (M&A) is a powerful strategy in 2025, offering companies a…
Building a business continuity plan for your influencer program is no longer optional—it’s a vital strategy to protect your brand…
Preparing to present influencer marketing metrics in a board of directors meeting requires more than just spreadsheets and slides —…
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…
Calculating the carbon footprint of your influencer seeding program is essential for brands aiming to balance marketing with sustainability. With…
Curious about sustainability in digital marketing? You’re not alone. Learning how to calculate the carbon footprint of your influencer seeding…
Building a reliable sentiment score for your brand’s influencer program can transform how you measure campaign success and brand health.…
The “Brand as Creator” playbook is transforming how companies connect with audiences, allowing brands to outshine traditional influencers. As organizations…
Understanding how to measure the audience health of a creator is essential for brands, marketers, and content creators themselves as…
Structuring royalties for an influencer-designed, co-branded product line is now a pivotal consideration for brands seeking to leverage social reach…