Browsing: Strategy & Planning
Curious about how to structure a joint venture with an influencer to launch a new product? Leveraging influencer partnerships can…
Measuring the total economic impact of your influencer program requires a structured approach that goes far beyond vanity metrics. To…
Influencer marketing for B2B marketplaces offers a powerful channel to reach decision-makers and drive platform growth. Leveraging respected industry figures…
Building a creator advisory board to inform brand strategy bridges the gap between brands and authentic digital voices. As influencers…
The chief financial officer’s guide to understanding influencer marketing ROI offers a strategic roadmap for evaluating digital partnerships. CFOs face…
Understanding influencer marketing ROI is now essential for Chief Financial Officers aiming for smart, measurable brand investments. As budgets tighten…
Creating a service level agreement for influencer-generated leads is essential for brands seeking measurable ROI from influencer partnerships. A well-structured…
Building creator partnerships has become a cornerstone for brands aiming to reach wider audiences. However, many organizations struggle to create…
Building a long-term relationship with a creator that goes beyond a single campaign is highly valuable in today’s digital landscape.…
Learning how to use influencers to drive traffic to a brick-and-mortar location offers physical retailers powerful opportunities in 2025’s experience-driven…