Browsing: Strategy & Planning
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…
Building a brand through podcasts is more competitive than ever. Crafting an effective influencer campaign that drives podcast downloads and…
Understanding how a brand can leverage creator funds on TikTok, Instagram, and YouTube is essential for success in today’s digital…
To stay competitive in 2025, brands need to build an influencer program that supports a product’s entire lifecycle, from launch…
The era of the hyper-niche influencer is here, revolutionizing digital marketing strategies in 2025. Brands now discover that creators with…
Calculating the “cost per meaningful conversation” from influencer campaigns can reveal how efficiently your marketing spend reaches and engages real…
Learning how to use influencers to announce a rebrand or major company pivot can significantly amplify your message, build trust,…
Designing an influencer campaign to drive newsletter subscriptions is one of the most efficient ways to grow a loyal and…
Building a mutually beneficial Creator Advisory Board for your brand is a proven way to harness real-world insights from creative…