Browsing: Strategy & Planning
Effective influencer campaigns can significantly boost share of wallet for a CPG brand by engaging high-intent shoppers where they spend…
Building a talent pipeline for your influencer program is essential to maintain momentum, relevancy, and results in today’s ever-evolving creator…
Understanding how to model influencer marketing impact in a marketing mix modeling (MMM) platform is essential for marketers seeking to…
Effective influencer marketing demands more than creative synergy; it requires rigorous financial oversight. This CFO’s Guide to influencer marketing explores…
Understanding how to calculate the opportunity cost of choosing one influencer over another is critical for brands determined to maximize…
Leveraging influencers to drive attendance for virtual and metaverse events is a proven strategy for skyrocketing your reach in 2025.…
Understanding how to measure the impact of influencer marketing on employee morale and retention is crucial for forward-thinking organizations. As…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…