Browsing: Strategy & Planning
To capture true marketing ROI in 2025, understanding how to build a media mix model (MMM) that accurately includes influencer…
Building a media mix model (MMM) that accurately includes influencer marketing is crucial for brands optimizing ROI in 2025’s fast-evolving…
The creator economy is redefining how brands engage customers in 2025. For Chief Marketing Officers, grasping this vibrant ecosystem is…
The primary keyword for this article is how to calculate the cost of content vs. the cost of distribution. As…
Learning how to use influencer feedback to iterate on your product’s packaging and design can propel your brand to the…
The “Open-Source” Influencer Campaign is transforming how brands connect with their communities, offering a collaborative approach to influencer marketing that…
Understanding how to measure the “pass-along value” of influencer content shared in dark social is essential for accurately gauging a…
Structuring a deal memo before committing to a full influencer contract is a pivotal step for brands and creators in…
Influencer marketing for category creation and education is rapidly becoming a cornerstone for forward-thinking brands. By partnering with trusted voices,…
Crafting an influencer campaign that drives product wishlist adds is one of the most effective ways to turn social buzz…