Browsing: Strategy & Planning
Customer Lifetime Value is a cornerstone metric that shapes how brands approach growth, retention, and marketing spend in 2025. With…
Launching a new product can catapult your business growth, but success depends on executing a well-planned go-to-market strategy. This guide…
Influencer marketing has evolved into a powerful driver of brand growth, but many CMOs still face challenges weaving it seamlessly…
Measuring the content velocity of your influencer program is essential for brands aiming to boost reach, engagement, and ROI. By…
Conducting a competitive analysis of your rivals’ influencer rosters empowers your brand to sharpen its influencer marketing strategies. By understanding…
Marketers are experiencing a shift in measurement in 2025, with influencer-driven lift studies shaping the future of attribution. As traditional…
Learning how to train your marketing team on the fundamentals of influencer relations is crucial for driving brand awareness and…
Structuring a performance-based deal on affiliate commissions vs. CPA is at the core of building a thriving, mutually beneficial partnership…
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation and ensuring campaign success.…
Calculating the earned media value of an influencer’s Story vs. a Post vs. a Reel is essential for measuring social…