Browsing: Strategy & Planning
Immersive advertising has moved from experimental to operational in 2025, but budgeting still trips up even experienced media teams. How…
In 2025, marketing teams face constant algorithm updates, new ad formats, shifting privacy rules, and fast-moving audience behavior. Building An…
In 2025, aligning partnerships with your company’s values is more vital than ever. The concept of “brand fit” takes center…
Negotiating “perpetual rights” for digital ads is a crucial consideration for both advertisers and talent in today’s dynamic media landscape.…
Understanding how your brand stands out in today’s noisy market means more than just tracking mentions. Measuring “Share of Conversation”…
Conducting a “brand safety” audit on historical posts is essential for companies seeking to protect their online image and avoid…
Transitioning from “gifting” to “paid” partnerships is a crucial step for creators and brands aiming to maximize influencer collaborations. Understanding…
Establishing a “performance bonus” tier for top affiliates can dramatically boost your affiliate program’s success in 2025. By rewarding high…
Optimizing payment terms is crucial for creators managing cash flow and business growth. Choosing between net-30 and net-60 payment terms…
A well-designed crisis simulation workshop can equip your team to confidently handle sudden challenges that threaten operations, brand reputation, or…