Browsing: Strategy & Planning
Budgeting for “whitelisting” and paid media amplification has become a top priority for today’s digital marketers. As competition intensifies in…
An employee influencer program harnesses the credibility and reach of your internal team to boost your company’s brand. As organic…
In today’s digital landscape, influencer marketing offers immense value but also exposes brands to sudden backlash. Creating a crisis communication…
Calculating the “Share of Voice” against competitors is crucial for marketers aiming to understand their brand’s presence in a crowded…
Building a Diversity, Equity, and Inclusion (DEI) creator charter empowers organizations to foster authenticity, respect, and opportunity in today’s digital…
Tiered compensation models are revolutionizing how organizations reward and motivate content creators. By introducing performance-based incentives, companies can gamify creator…
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…
Developing a “Brand Ambassador” handbook for consistent messaging is essential for brands aiming to maintain a unified voice across every…
Building an effective influencer presence requires a mix of consistency and impact. Knowing how to create a “always-on” influencer strategy…
If you’re looking to understand the difference between “vanity metrics” vs. “business metrics,” you’re not alone. In 2025, as digital…