Browsing: Strategy & Planning
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…
Calculating the carbon footprint of your influencer seeding program is essential for brands aiming to balance marketing with sustainability. With…
Curious about sustainability in digital marketing? You’re not alone. Learning how to calculate the carbon footprint of your influencer seeding…
Building a reliable sentiment score for your brand’s influencer program can transform how you measure campaign success and brand health.…
The “Brand as Creator” playbook is transforming how companies connect with audiences, allowing brands to outshine traditional influencers. As organizations…
Understanding how to measure the audience health of a creator is essential for brands, marketers, and content creators themselves as…
Structuring royalties for an influencer-designed, co-branded product line is now a pivotal consideration for brands seeking to leverage social reach…
Setting up an effective influencer marketing ops function can transform your brand’s digital presence, streamlining every aspect of your partnership…
Knowing how to use influencers to promote a brand’s sustainability or B-Corp certification can drive meaningful engagement and consumer trust…
Wondering how to design a campaign that drives in-app purchases for mobile games? Effective campaign design unlocks higher revenues and…