Browsing: Strategy & Planning
Measuring brand lift through survey-based studies empowers marketers to gauge the real-world impact of their campaigns beyond basic metrics like…
Creating a scorecard for vetting potential partners is a smart, effective way to improve decision-making in business relationships. This practical…
When negotiating usage rights for digital ads vs. billboards, advertisers and content creators must understand the unique legal, financial, and…
Budgeting for “whitelisting” and paid media amplification has become a top priority for today’s digital marketers. As competition intensifies in…
An employee influencer program harnesses the credibility and reach of your internal team to boost your company’s brand. As organic…
In today’s digital landscape, influencer marketing offers immense value but also exposes brands to sudden backlash. Creating a crisis communication…
Calculating the “Share of Voice” against competitors is crucial for marketers aiming to understand their brand’s presence in a crowded…
Building a Diversity, Equity, and Inclusion (DEI) creator charter empowers organizations to foster authenticity, respect, and opportunity in today’s digital…
Tiered compensation models are revolutionizing how organizations reward and motivate content creators. By introducing performance-based incentives, companies can gamify creator…
Launching a successful influencer campaign relies on efficient product distribution. Setting up a “product seeding” warehouse workflow ensures brands deliver…