Browsing: Strategy & Planning
In 2025’s rapidly shifting digital ecosystem, negotiating exclusivity in a multi-platform world has never posed greater strategic challenges or rewards.…
Crisis simulation is a cornerstone of robust risk management, especially when influencers are integrated into brand identity. Brands partnering with…
Building an “Influencer Mafia” using the PayPal Mafia approach is revolutionizing how creators collaborate and scale their careers in 2025.…
Choosing between retainer models and one-off fees can dramatically affect a business’s financial efficiency. Each payment structure offers distinct benefits…
The “Halo Effect” in marketing measures brand lift that transcends mere clicks, highlighting how advertising shapes perception beyond direct response.…
Implementing a performance bonus structure based on sales can be a game-changer for businesses aiming to drive revenue and enhance…
In today’s fast-paced business landscape, Mergers & Acquisitions (M&A) often mean absorbing another company’s influencer marketing agreements. Auditing inherited influencer…
Understanding how to measure true video performance is crucial in today’s data-driven landscape. Calculating the “cost per minute watched” metric…
Mastering offboarding protocols is crucial for maintaining a stellar reputation and fostering future opportunities after ending partnerships. Effective offboarding goes…
Building a cross-functional influencer council internally can unlock hidden expertise, foster collaboration, and help your organization respond rapidly to emerging…