Browsing: Strategy & Planning
Influencer marketing has quickly become a powerful tool for brands looking to boost event promotion and attendance. In 2025, leveraging…
Multi-touch attribution models for influencer marketing are reshaping how brands monitor campaign performance, moving far beyond simple last-click tracking. In…
Measuring the content velocity of your influencer program is crucial to maximizing ROI and outpacing competitors in 2025’s fast-paced digital…
Understanding Influencer Roasters in Competitive Analysis To succeed in influencer marketing, brands must know how to conduct a competitive analysis…
Conducting a competitive analysis of your rivals’ influencer roasters is essential for brands seeking to outperform in the dynamic influencer…
As digital marketing matures in 2025, the future of attribution hinges on influencer-driven lift studies. Brands crave deeper insight into…
Effective influencer relations are vital for modern marketing success, as brands rely on trusted voices to reach engaged audiences. Training…
Understanding how to structure a performance-based deal on affiliate commissions vs. CPA can set your affiliate marketing strategy apart in…
Building a proactive crisis response team for influencer campaigns is essential for protecting your brand’s reputation in today’s fast-paced, social-first…
Calculating the earned media value of an influencer’s story vs. a post vs. a reel is crucial for brands seeking…