Browsing: Strategy & Planning
The art of the soft launch—using influencers to test new markets quietly—has redefined modern marketing in 2025. Brands now skip…
Influencer content can be a powerful tool for improving your SEO and link-building strategy, elevating your brand’s search visibility and…
Implementing a successful influencer campaign that drives app reviews and ratings can elevate your app’s credibility and boost user acquisition.…
Understanding Engagement Rate Limitations in 2025 Engagement rate has long been a staple metric for brands and marketers assessing success…
Building a Center of Excellence for Influencer Marketing empowers large organizations to scale, standardize, and maximize the impact of their…
The role of Chief People Officer (CPO) now extends to fostering creative employee engagement. Managing an internal creator program is…
Understanding how to calculate the carbon footprint of your influencer seeding program is key to running sustainable, eco-conscious campaigns in…
Want to build a sentiment score for your brand’s influencer program? Knowing how audiences truly feel—beyond likes and shares—is essential…
As “brand as creator” strategies surge in 2025, companies are finding innovative ways to outmaneuver individual influencers. By leveraging in-house…
Understanding how to measure the audience health of a creator is crucial for sustainable content growth. Many focus on follower…