Browsing: Strategy & Planning
Creating an influencer-designed, co-branded product line can deliver powerful market results, but only if the royalties structure motivates both partners…
Looking to boost your brand’s impact on social platforms? Learning how to build an influencer marketing ops function within your…
Leveraging influencers to promote a brand’s sustainability or B-Corp certification can build authentic connections and trust. As more consumers value…
Launching a mobile game is just the beginning—the real challenge is designing a campaign that drives in-app purchases for mobile…
Partnering with civic influencers for public service announcements is transforming how government bodies, nonprofits, and organizations engage communities. These partnerships…
Building a robust compensation structure for a full-time, salaried brand influencer is crucial as influencer marketing matures in 2025. Companies…
A modern media mix model must evolve to keep up with digital trends, and influencer marketing now plays a crucial…
The creator economy is reshaping how brands connect with audiences, making it essential for any Chief Marketing Officer (CMO) to…
Understanding how to calculate the cost of content vs. the cost of distribution in your budget is vital for marketing…
Understanding how to use influencer feedback to iterate on your product’s packaging and design is crucial for brands aiming to…