Browsing: Strategy & Planning
The open-source influencer campaign is revolutionizing how brands connect with communities in 2025. By embracing co-creation, brands empower users to…
Understanding how to measure the pass-along value of influencer content shared in dark social is crucial for digital marketers seeking…
Before committing to a full influencer contract, knowing how to structure a deal memo can save time, reduce misunderstandings, and…
Influencer marketing for category creation and education is rapidly transforming how brands introduce disruptive products to new markets. By leveraging…
Learning how to design a campaign that drives product wishlist adds is crucial for boosting long-term customer engagement and maximizing…
Looking to amplify your brand’s reach? Discover how to partner with celebrity gifting suites for high-value product seeding. This proven…
Building a content engine by systematically repurposing live streams is revolutionizing modern digital strategies. By leveraging your live streams to…
If you want to scale your content strategy in 2025, learning how to create a content engine by systematically repurposing…
Measuring the impact of influencer marketing on shareholder value is a top priority for today’s data-driven CMO. As budgets tighten…
Building a first-party data strategy through influencer-led quizzes and surveys empowers brands to capture rich, consent-based audience insights while fostering…