Browsing: Strategy & Planning
The Creator Economy is rapidly reshaping brand marketing, partnerships, and intellectual property law. For chief legal officers, managing risks in…
Understanding how to calculate the velocity of trust in a new creator partnership is critical for brands and creators aiming…
Looking to master how to use influencers to de-escalate a customer service crisis on social media? Leveraging influencer trust and…
As brands increasingly invest in influencer partnerships, understanding how to measure the impact of influencer marketing on a company’s stock…
Successfully launching a new tech standard requires more than innovation; you need a carefully structured campaign to drive adoption. Knowing…
How to build a creator-led product development and R&D process is a hot topic for 2025 as organizations strive to…
Building an influencer program that drives customer lifetime value (CLV) is essential for brands seeking meaningful, long-term growth in today’s…
Creating a campaign that drives both online sales and in-store redemptions is key for omnichannel retailers in 2025. As shoppers…
The influencer marketing maturity model is an essential framework for benchmarking how advanced your brand’s influencer program is. Whether you’re…
If you want to boost your CPG brand’s profitability, learning how to structure a campaign to drive share of wallet…