Browsing: Strategy & Planning
Measuring the share of voice for your brand vs. competitors offers vital insights into your market presence and marketing effectiveness.…
Developing a diversity, equity, and inclusion policy for your creator program is crucial for fostering innovation and building a trustworthy…
The creator journey is evolving fast and mastering it has become essential for content creators aiming to thrive in 2025.…
The tiered commission structure for high-performing affiliate influencers empowers both brands and partners to maximize earnings and drive powerful growth.…
When selecting partners for your marketing strategy, knowing how to vet an influencer’s audience for bot activity and fake engagement…
Building a creator welcome kit that makes a lasting impression has never been more vital in 2025’s creator economy. As…
Leveraging the flywheel effect—using influencer content to fuel SEO and email marketing—can compound your brand’s growth. By strategically amplifying and…
Influencer seeding for a B2B SaaS product is fast becoming a powerful tool to reach niche audiences and build authentic…
Creating an internal wiki for your program’s best practices is a proven way to enhance team productivity, streamline onboarding, and…
An effective framework for quarterly business reviews with your influencer agency is crucial to maximize results, align expectations, and foster…