Browsing: Strategy & Planning
Looking to boost your mobile game’s revenue? Learning how to design a campaign that drives in-app purchases for mobile games…
Partnering with civic influencers for public service announcements (PSAs) is an effective strategy to reach and mobilize diverse audiences with…
Partnering with civic influencers for public service announcements (PSAs) is revolutionizing modern outreach, enabling organizations to inspire genuine civic engagement…
Designing a robust compensation structure for a full-time, salaried brand influencer is more important than ever in 2025. With influencer…
To capture true marketing ROI in 2025, understanding how to build a media mix model (MMM) that accurately includes influencer…
Building a media mix model (MMM) that accurately includes influencer marketing is crucial for brands optimizing ROI in 2025’s fast-evolving…
The creator economy is redefining how brands engage customers in 2025. For Chief Marketing Officers, grasping this vibrant ecosystem is…
The primary keyword for this article is how to calculate the cost of content vs. the cost of distribution. As…
Learning how to use influencer feedback to iterate on your product’s packaging and design can propel your brand to the…
The “Open-Source” Influencer Campaign is transforming how brands connect with their communities, offering a collaborative approach to influencer marketing that…