Browsing: Strategy & Planning
The first 90 days as a new influencer marketing manager can set the stage for your long-term success and your…
Creating a scoring model for prioritizing inbound creator requests can streamline your workflow, ensuring you collaborate with the most relevant…
The “Head of Influencer Marketing’s” guide to presenting at a board meeting equips you with actionable strategies for effective communication…
Influencer marketing has evolved from a novel tactic to a cornerstone of digital strategy, making concerns about the oversaturation of…
Are you looking to supercharge your influencer marketing efforts this year? Knowing how to empower your influencers to become true…
The “dark side” of follower count is an overlooked problem in the social media era. While boasting a large audience…
In today’s digital landscape, brands and agencies are rethinking how they approach “creator gifting” experiences. When executed well, gifting campaigns…
Marketing to “small business owner” influencers requires a distinct playbook for success in 2025. These entrepreneurial voices carry immense sway…
Running an effective Quarterly Business Review (QBR) with your top creator partners is crucial for aligning goals, optimizing performance, and…
Understanding how to quantify “Earned Media Value” (EMV) is crucial for marketers looking to measure the ROI of influencer campaigns…