Browsing: Strategy & Planning
Structuring a deal memo before committing to a full influencer contract is a pivotal step for brands and creators in…
Influencer marketing for category creation and education is rapidly becoming a cornerstone for forward-thinking brands. By partnering with trusted voices,…
Crafting an influencer campaign that drives product wishlist adds is one of the most effective ways to turn social buzz…
Looking to amplify your brand visibility in 2025? Learning how to partner with “celebrity gifting suites” for high-value product seeding…
Building a scalable “content engine” by systematically repurposing live streams unlocks multiple content assets from a single event. As live…
Measuring the impact of influencer marketing on shareholder value has become pivotal for CMOs navigating a fiercely competitive business environment.…
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…
Building a brand through podcasts is more competitive than ever. Crafting an effective influencer campaign that drives podcast downloads and…
Understanding how a brand can leverage creator funds on TikTok, Instagram, and YouTube is essential for success in today’s digital…