Browsing: Strategy & Planning
Mastering how to negotiate “content approval” workflows that don’t stifle creativity is crucial for content teams seeking efficiency and originality.…
For restaurant brands aiming to boost visibility and connect with target audiences, partnering with food & beverage influencers offers a…
Want to know how to use influencers to gather customer feedback and product insights? With social media’s continued evolution in…
Structuring a campaign that drives app installs and user sign-ups requires a blend of proven strategies, meticulous planning, and ongoing…
Revealing a new look? Utilizing influencers to announce a rebranding or a new brand identity can amplify your message and…
Building a content library of pre-approved influencer assets can supercharge your marketing campaigns in 2025. A robust library empowers brands…
Measuring the brand lift of an influencer campaign is essential to understanding the true value of your investment. With more…
A well-structured Scope of Work (SOW) optimizes your collaboration with a freelance influencer manager, clearly defining expectations and deliverables. As…
Developing a tiered gifting strategy based on influencer size and impact can maximize your brand’s ROI while building authentic partnerships.…
Mastering “The 24-Hour Rule” is crucial when deciding how to manage and respond to comments on a sponsored post. Effective…