Browsing: Strategy & Planning
Creator burnout is an increasing challenge in today’s fast-paced digital economy, affecting everyone from influencers to freelance artists. Spotting the…
The pet influencer playbook has rewritten the rules of digital marketing, turning adorable animals into multi-billion dollar brands. As pets…
Implementing a strategic approach to onboarding a new influencer partner can transform your brand’s digital presence. This step-by-step guide to…
Structuring performance bonuses based on “sales lift” studies is a proven way to motivate teams and boost business growth. By…
Accurately measuring the impact of influencer marketing is vital for brands in 2025, and using UTM parameters for influencer campaigns…
In 2025, leveraging influencer marketing content isn’t just a marketing strategy—it’s a powerful tool to equip your team with relatable,…
As influencer partnerships evolve, financial executives increasingly debate how to account for these investments. This CFO’s guide to capitalizing influencer…
Vanity metrics can mislead organizations into celebrating the wrong numbers, ultimately hindering true growth and decision-making. This article explores what…
Adopting a “Relationship-First” approach in today’s fast-paced digital world can transform the way you connect both personally and professionally. Focusing…
Running a holdout test to prove the incremental lift of an influencer campaign is vital for marketers aiming to justify…