Browsing: Strategy & Planning
Understanding how to calculate the opportunity cost of choosing one influencer over another is critical for brands determined to maximize…
Leveraging influencers to drive attendance for virtual and metaverse events is a proven strategy for skyrocketing your reach in 2025.…
Understanding how to measure the impact of influencer marketing on employee morale and retention is crucial for forward-thinking organizations. As…
To maximize sign-up rates for your next product launch, it’s vital to know how to structure an influencer campaign to…
Building a Center of Excellence around a single platform like TikTok or YouTube positions your organization to harness focused expertise,…
Building an influencer program that supports international expansion is a strategic move for brands aiming to grow beyond national borders…
Want to know how to structure a campaign that drives pre-orders for an unreleased product? Capturing early demand can make…
Building buzz and securing early sales for your latest innovation begins with learning how to structure a campaign that drives…
The rise of online brand engagement brings new roles into focus, notably Chief of Community and Influencer Marketing Lead. These…
Using influencers to announce and manage a merger or acquisition (M&A) is a powerful strategy in 2025, offering companies a…