Browsing: Strategy & Planning
How to build a creator-led product development and R&D process is a hot topic for 2025 as organizations strive to…
Building an influencer program that drives customer lifetime value (CLV) is essential for brands seeking meaningful, long-term growth in today’s…
Creating a campaign that drives both online sales and in-store redemptions is key for omnichannel retailers in 2025. As shoppers…
The influencer marketing maturity model is an essential framework for benchmarking how advanced your brand’s influencer program is. Whether you’re…
If you want to boost your CPG brand’s profitability, learning how to structure a campaign to drive share of wallet…
Building a talent pipeline for your influencer program positions your brand for long-term success in competitive markets. By adopting recruitment…
Modeling influencer marketing’s impact on customer acquisition cost is essential for marketers striving to optimize their budgets and ROI. This…
Understanding how to model influencer marketing’s impact on customer acquisition cost is crucial for optimizing marketing spend in 2025. As…
Structuring a payment in equity deal with an early-stage creator is becoming a powerful way to collaborate on innovative projects…
The primary keyword for this article is measuring the direct response vs. brand building impact of a campaign. Brands and…