Browsing: Strategy & Planning
Implementing a strategic approach to onboarding a new influencer partner can transform your brand’s digital presence. This step-by-step guide to…
Structuring performance bonuses based on “sales lift” studies is a proven way to motivate teams and boost business growth. By…
Accurately measuring the impact of influencer marketing is vital for brands in 2025, and using UTM parameters for influencer campaigns…
In 2025, leveraging influencer marketing content isn’t just a marketing strategy—it’s a powerful tool to equip your team with relatable,…
As influencer partnerships evolve, financial executives increasingly debate how to account for these investments. This CFO’s guide to capitalizing influencer…
Vanity metrics can mislead organizations into celebrating the wrong numbers, ultimately hindering true growth and decision-making. This article explores what…
Adopting a “Relationship-First” approach in today’s fast-paced digital world can transform the way you connect both personally and professionally. Focusing…
Running a holdout test to prove the incremental lift of an influencer campaign is vital for marketers aiming to justify…
Influencer marketing in the real estate industry has emerged as a game-changing strategy, helping agencies reach new buyers and sellers…
Looking to scale your marketing impact? Learning how to build a tiered influencer program (Gold, Silver, Bronze) with clear perks…