Browsing: Tools & Platforms
Building a business case for an increased influencer marketing headcount is essential for brands aiming to accelerate their growth in…
Measuring the “Content Velocity” of your influencer program is essential for brands wanting scalable ROI from their creator partnerships in…
Conducting a competitive analysis of your rivals’ influencer roasters is vital to sharpening your influencer marketing strategy and staying ahead…
The future of attribution is rapidly evolving, with influencer-driven lift studies emerging as a powerful method for accurately measuring the…
Understanding how to train your marketing team on the fundamentals of influencer relations is vital for any brand aiming to…
If you’re ready to boost partnership profits, learning how to structure a performance-based deal on affiliate commissions vs. CPA unlocks…
Building a proactive “crisis response team” for influencer campaigns is crucial in 2025’s fast-paced digital landscape, where brand reputation can…
Understanding Earned Media Value in Influencer Marketing Calculating the Earned Media Value (EMV) of an influencer’s story vs. a post…
Launching an impactful influencer program doesn’t have to drain your resources. With the right strategy, building an influencer program with…
The art of the “soft launch” is revolutionizing how brands test new markets, with influencer partnerships at its core. This…