Protect Kids’ Online Privacy: Navigating COPPA Compliance

Understanding children’s online privacy and safety regulations, particularly the Children’s Online Privacy Protection Act (COPPA), is crucial for parents, educators, and digital businesses. As digital opportunities expand for kids, so do privacy risks. Are you confident you know how to protect your child—or your business—from online threats and compliance pitfalls?

What Is COPPA? Understanding the Basics of Children’s Online Privacy

The Children’s Online Privacy Protection Act (COPPA) is a United States federal law enacted to safeguard the personal information of children under the age of 13. COPPA requires websites, apps, and online services aimed at children—or knowingly collecting data from children—to adhere to strict privacy obligations. Its core purpose is to give parents control over what information is collected from their children online.

Key provisions of COPPA include:

• Parental consent: Online services must obtain verifiable parental consent before collecting, using, or disclosing personal information from children under 13.
• Privacy policy requirements: Clear and comprehensive privacy policies must be posted, detailing data practices regarding children.
• Operator responsibilities: Businesses must maintain data security, provide parental access, and minimize unnecessary collection.

Since its enforcement, COPPA has stood as the gold standard for children’s online privacy regulation in the U.S., although new challenges continue to emerge as technology evolves.

Who Must Comply With COPPA? Applicability Across Digital Platforms

COPPA applies to a broad range of digital operators. If you manage a website, app, or online service, it’s vital to understand if and how COPPA affects your platform. COPPA compliance is not limited only to traditionally child-focused sites. Consider the following:

• Directed to children: Any platform specifically designed for users under 13 must comply, regardless of location (international businesses targeting US children must also comply).
• Knowledge of child users: If your general-audience platform has actual knowledge it’s collecting information from children under 13, COPPA obligations are triggered.
• Third-party services: Integrations such as social widgets or advertising partners that collect data from children can make your site responsible for compliance, even if the data isn’t stored on your servers.

Non-compliance can lead to significant fines and reputational damage. The Federal Trade Commission (FTC) has stepped up enforcement actions in recent years, reinforcing the importance of proactive compliance.

How Does COPPA Protect Children’s Online Safety and Privacy?

COPPA puts several protective measures in place to support children’s online safety and privacy. These provisions shape how data is collected, stored, and shared, ensuring children’s digital experiences are as secure as possible. Major protections include:

1. Strong parental involvement: Parents must be notified and permission obtained before their child’s information is collected, offering transparency and control.
2. Data minimization: Services are required to collect only the information that is reasonably necessary for participation. Extraneous or invasive data requests are not allowed by law.
3. Security mandates: COPPA mandates rigorous data protection standards, requiring reasonable steps to maintain the confidentiality, security, and integrity of children’s personal data.
4. Right to delete: Parents have the right to review, modify, or request deletion of their child’s personal information at any time.

These requirements underscore not only legal compliance but a broader responsibility to safeguard children as they explore digital environments.

Current Trends and Challenges in Children’s Privacy Law

As of 2025, the online landscape for children continues to evolve rapidly. According to the Pew Research Center, over 80% of children between ages 8 and 12 in the U.S. access digital platforms regularly. This surge in connectivity increases the complexity of ensuring effective privacy protections.

• Emergence of new platforms: Video-sharing, gaming, and educational apps present new privacy challenges. Many incorporate third-party analytics and advertising SDKs, making it harder for operators to monitor all data flows.
• AI and personalization: Artificial intelligence-driven content recommendations and chatbots often process children’s data. While these innovations enhance user experience, they require extra scrutiny to prevent unintended data sharing or profiling.
• International regulations: The global nature of the internet means COPPA often intersects with laws like the EU’s GDPR Children’s Code or Canada’s child privacy requirements. Businesses must harmonize their privacy strategies to maintain compliance in multiple jurisdictions.
• Enforcement trends: The FTC has increased penalties for violations and now routinely audits high-traffic apps and platforms for compliance lapses.

Staying informed and agile is critical for all stakeholders—contending with both innovative technologies and growing regulatory expectations.

Best Practices for COPPA Compliance and Safer Online Experiences

With oversight intensifying, organizations must adopt robust programs to comply with COPPA and promote online safety for children. Here’s how you can ensure your platform is up to the task in 2025:

1. Conduct regular audits: Routinely review your data collection practices, privacy policies, and third-party integrations. Update these whenever apps or site features change.
2. Implement verifiable parental consent: Use methods like email plus, video calls, or government ID checks to obtain parental permission either before or at the time of data collection.
3. Offer clear parental controls: Provide user-friendly dashboards where parents can easily access and manage their child’s data, privacy settings, and permissions.
4. Educate staff and users: Train employees on privacy responsibilities and provide resources that help parents and children understand their rights and online safety tips.
5. Plan for global obligations: If your service reaches an international audience, design your privacy framework to meet or exceed stricter global standards. Regularly monitor legal developments in key markets.

Taking these proactive steps helps build trust with families and demonstrates genuine commitment to protecting children online.

Emerging Technologies and the Future of Children’s Privacy

Looking ahead, children’s privacy is set to face new pressures from fast-developing technologies. Smart toys, wearable devices, and immersive virtual worlds are reshaping kids’ digital lives. These advances make COPPA even more relevant. Key considerations for 2025 and beyond include:

• Internet of Things (IoT): Connected devices in homes and classrooms often collect sensitive data, sometimes inadvertently from children. Manufacturers and developers must carefully assess how their devices interact with young users.
• Virtual and augmented reality: Immersive AR and VR apps increasingly target children for play and learning, collecting biometric or location data. These apps require rigorous consent and security measures.
• Machine learning and profiling: AI-based personalization, while useful, risks creating privacy vulnerabilities if not properly safeguarded, especially when it comes to profiling young users’ behavior.

Staying ahead means designing privacy-first experiences and integrating child-centric privacy-by-design approaches deep into product development cycles.

In summary, COPPA remains essential for protecting children’s online privacy in 2025. Whether you’re a parent, educator, or business, a proactive approach to children’s online safety and robust compliance with evolving regulations are your best defenses. Stay informed, remain vigilant, and empower children for a safer digital future.

FAQs on Children’s Online Privacy and COPPA

• What is personal information under COPPA?

  COPPA defines personal information as data that can identify a child, such as full name, home address, email, phone number, photos, geolocation data, and persistent identifiers used for tracking.

• How can parents exercise their COPPA rights?

  Parents can request access to their child’s information, review what has been collected, refuse further collection, and ask for deletion, usually through the platform’s privacy or account settings.

• Are educational apps subject to COPPA?

  Yes. Apps used in schools for children under 13 must comply with COPPA. Some exceptions exist if schools act as intermediaries, but clear parental notice and consent are still typically required.

• Can children give consent themselves?

  No. Only parents or legal guardians can give valid consent under COPPA for children under 13.

• Does COPPA apply outside the US?

  COPPA applies to any service directed toward US children under 13, regardless of where the platform is based. International platforms must comply if they collect data from US children.

• What happens if a business violates COPPA?

  Violations can result in hefty fines (often in the millions of dollars) and mandatory corrective actions issued by the FTC. Reputational damage and loss of consumer trust may follow.