Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Can AI accurately predict an influencer’s future performance? As digital marketing grows more data-driven in 2025, brands are turning to…
SARMs (Social Audience Relationship Management) have revolutionized how brands and creators foster strong, strategic partnerships. Leveraging SARM tools, businesses can…
If you want to boost your influencer marketing strategy, learning how to set up and optimize an affiliate program within…
AI for A/B Testing Influencer Content is transforming how brands measure and amplify engagement. By combining artificial intelligence and robust…
AI-generated virtual influencers have taken center stage in 2025, reshaping social media marketing and ethical debates. As brands leverage digital…
Navigating the crowded world of influencer marketing means breaking beyond household names and mainstream tools. Discovering the perfect voices in…
Automating influencer payouts is vital for scaling campaigns, saving time, and streamlining compliance. In 2025, marketing teams have powerful payout…
As influencer marketing surges in 2025, brands that want to thrive must prioritize brand safety. Using AI to identify brand…
Using generative AI to create hyper-personalized outreach messages to influencers at scale has become a must-have strategy for brands seeking…
Automating influencer payouts can revolutionize your influencer marketing operations by boosting efficiency and accuracy. Platforms like Tipalti, Creator.co, and Lumanu…