Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical governance checklist for evaluating agentic CRM write-access risk before AI agents update customer records without human review.
Before Q1 2027 budget reviews, brand teams need a clean GA4 audit process to prove AI answer engines are driving real traffic and revenue.
A practical comparison of server-side tracking platforms for LinkedIn Ads, built for B2B marketers navigating cookie deprecation and data privacy rules.
LinkedIn’s Company Attribution Report ties CRM pipeline data to buying-committee engagement, giving B2B marketers real proof of influence.
LinkedIn’s Company Attribution Report links CRM data to buying-committee engagement, finally giving B2B marketers proof beyond last-click.
Klaviyo’s Customer Agent automates post-purchase support for D2C brands—here’s the technical buyer’s guide to ROI, risk, and rollout.
Klaviyo’s agency acquisition shows why embedded generative AI, not bolt-on tools, is becoming the martech suite’s core differentiator.
A practical framework for splitting content budgets between traditional SEO and GEO, based on funnel stage, query type, and citation data.
Google’s conversational AI agents are rewriting media buyer workflows—here’s what automated reporting means for jobs, risk, and ROI.
Answer Engine Optimization is now infrastructure, not tactics — here’s how Brandi AI and PR Newswire Amplify are reshaping AI search visibility.