Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for building a GEO scorecard that tracks brand visibility across ChatGPT, Gemini, and Perplexity ahead of Q4 budgets.
Zero-click search is rewriting product discovery — here’s how brands should rebuild content strategy when most queries never generate a click.
AI brief generation promises faster campaign launches, but the real bottleneck is approvals, not drafting speed.
AI-powered brief generation promises faster campaign launches, but the real ROI depends on governance, not just speed.
How to build a blended attribution-incrementality dashboard that gives finance clean ROI and creative real campaign signal, in one view.
Maximized Conversions can inflate results by rewarding cheap, already-loyal customers—here’s why attribution and incrementality tell different stories.
A practical framework for shifting budget toward generative search marketing as AI answer engines drive a 12x surge in discovery traffic.
Braze, Klaviyo, and Sprinklr are pushing into each other’s lanes. Here’s what that means for your MarTech stack and budget.
Output-based creator agencies are ditching campaign fees for CPM-priced UGC, turning creators into paid-social ad inventory pipelines.
We tested checkout completion across AI shopping agents to see which ones actually buy versus just recommend.