Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical guide to structuring creator product data so ChatGPT, Gemini, and Perplexity cite your brand instead of a competitor’s.
A practical buyer’s framework for evaluating creator platforms on contract and payment reconciliation to cut ops headcount and risk.
Bundled contract-to-payment tools from Upfluence and GRIN are rewriting vendor selection criteria for mid-market creator programs.
Upfluence and GRIN’s bundled contract-to-payment features are reshaping how mid-market brands score influencer platform RFPs.
A practical framework for benchmarking GPT-5, Gemini, and Claude hallucination rates before trusting them with product claims.
A practical framework for CPG brands to vet AI video editing agents like NemoVideo on output quality, compliance, and true ROI.
What MCP and A2A protocol support actually means for martech buyers evaluating AI agent interoperability, risk, and vendor lock-in.
MCP and A2A protocol support signals whether a martech vendor’s AI agents can actually talk to your stack — or just talk about it.
A diagnostic framework for scoring agentic AI readiness across data quality, governance maturity, and team fluency before scaling autonomous campaigns.
Klaviyo’s Composer and Customer Agent modules promise autonomous email and support—here’s what brands actually get for their budget.