Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Reviewing interactive video platforms for e-commerce conversion lift is now a practical growth task, not an experiment. Shoppers expect video…
Using AI To Detect Emerging Cultural Subcultures For Early Targeting is becoming a core advantage for brands, agencies, and creators…
Comparing identity resolution providers has become essential as attribution models collide with privacy controls, fragmented devices, and walled gardens in…
Using AI to forecast seasonal demand for niche physical products is no longer a luxury in 2025; it is a…
Using AI to forecast seasonal demand for niche physical products is now practical for small brands, makers, and specialized retailers…
Marketing teams grow fast, and so does the mess: scattered docs, tribal knowledge, duplicated briefs, and inconsistent messaging. A good…
Automated Competitive Benchmarking Using Large Language Models is changing how teams track rivals, interpret markets, and decide what to build…
In 2025, marketing teams want faster personalization, cleaner attribution, and tighter governance, but those goals stall when systems can’t share…
Using AI to identify patterns in high-churn customer feedback data turns messy comments, tickets, and reviews into specific, fixable churn…
Brand NFTs now sit at the intersection of marketing, loyalty, and regulated digital commerce. Choosing the right custody stack determines…