Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In today’s digital landscape, detecting fake engagement is more crucial than ever. With the rapid evolution of fraud-detection tools in…
In 2025, automating influencer marketing workflows has become essential for brands eager to remain competitive and efficient. AI agents are…
In today’s dynamic digital landscape, leveraging social listening tools during pre-campaign creator vetting has become essential for marketing success. These…
In 2025, the marketing landscape is transforming with the integration of technology, especially in influencer marketing. Automating creative briefs for…