Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Marketing automation platforms for startups and SMBs are no longer a luxury—they’re essential for streamlining workflows, maximizing ROI, and staying…
Using AI to identify and eliminate gender bias in your marketing copy can revolutionize your brand’s messaging in 2025. Gender-neutral…
Leveraging a CRM system can revolutionize how non-profits and charitable organizations engage donors, track impact, and streamline operations. This review…
Using AI to analyze and score the quality of your website’s content for SEO is no longer just an emerging…
GA4 event tracking and custom dimensions are powerful tools in any marketer’s analytics arsenal, enabling businesses to tailor measurements exactly…
Using AI to generate and test different ad creatives for social media revolutionizes digital marketing in 2025. By leveraging machine…
With rapidly evolving digital landscapes, choosing the right social media management platforms for enterprise teams is crucial. Today’s platforms must…
Using AI to analyze the visual elements of competitors’ websites has quickly become essential for brands seeking an edge in…
A/B testing and CRO platforms have become mission-critical tools for SaaS companies striving to optimize user experience and maximize revenue…
Using AI to identify and target lookalike audiences on LinkedIn is transforming B2B marketing strategies in 2025. By leveraging machine…