Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Kill-switch compliance is now a procurement gate. Here’s how to evaluate vendor override protocols before signing the contract.
A practical framework for evaluating CRM signal fusion platforms that unify TikTok Shop, Instagram commerce, and offline purchase data.
Two years of data confirms the AI media-buying error rate hasn’t budged. Here’s what governance policies need to change now.
A step-by-step GEO audit framework for checking how retail and CPG brands actually appear in Perplexity Shopping results.
A brand-side evaluation of AI nutrition-facts overlay tools for livestream shopping, covering accuracy, compliance risk, and vendor selection.
One year of data reveals where AI agent media-buying still fails — and why human oversight remains non-negotiable at key decision points.
Share of Voice can’t measure AI answers. Here’s how to evaluate Share of Model as a brand health metric without chasing vanity dashboards.
A practical framework for auditing AI agent bidding decisions, built around the documented 1-in-6 autonomous failure rate in media buying.
How to evaluate CRM signal fusion platforms that unify purchase, web, and creator data into one attribution record.
A procurement framework for testing accuracy claims from AI ad format prediction tools before committing cross-channel budget.