Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI ad format prediction tools promise faster media plans, but the data shows human planners still win on nuance and risk.
XR-style AI ad format prediction tools promise better media plans than humans. Here’s how to test that claim before you buy in.
We stress-tested AGNT Lab’s autonomous social agent to find exactly where hands-off content scheduling breaks without human review.
Adlo Studio claims one text brief can generate banner, video, and audio ads with zero human editing—here’s what actually holds up.
Improvado and LayerFive take different paths to post-cookie creator attribution — here’s how their match rates actually compare.
Alli AI and GegoSoft both promise GEO for product pages, but only one shows measurable ChatGPT citation lift. Here’s the real comparison.
A practical, ROI-focused comparison of HubSpot Breeze and Salesforce Agentforce for mid-market influencer attribution and CRM buying decisions.
Bots now outnumber humans online, so product data built for browsers instead of crawlers is quietly losing brands revenue.
A practical pre-publication audit protocol for catching AI-hallucinated product claims before they reach influencer briefs and legal risk.
RAG has quietly become a procurement gate for marketing AI vendors — here’s what brand teams should demand before signing.