Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A hands-on look at Northern Media Services’ AI gap-analysis platform and whether it truly surfaces untapped organic growth for brands.
HubSpot’s Breeze agents automate campaign building inside the CRM—here’s the technical breakdown brands need before granting write access.
Composable MarTech stacks vs all-in-one AI suites: a brand-side framework for choosing architecture in the agentic era.
Real-time data feeds let brands swap creator assets mid-campaign based on live signals. Here’s how to evaluate the tools without wasting spend.
TikTok Shop’s bulk category templates are cutting catalog upload time for merchants — here’s what actually changes for brand operations teams.
Follower counts no longer predict ROI. Here’s how audience intelligence platforms are changing creator vetting for brands in 2026.
Gemini AI agents now resolve 75% of Google Ads support queries. Here’s what that means for escalation, risk, and human oversight.
D&V360’s syntheticContentAttestationStatus field vs TikTok and Meta AI labels: what brands must reconcile before Q1 audits.
AI ad format prediction tools promise faster media plans, but the data shows human planners still win on nuance and risk.
XR-style AI ad format prediction tools promise better media plans than humans. Here’s how to test that claim before you buy in.