Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Zero click search is breaking last click attribution. Here’s how to rebuild KPIs around AI answer mentions instead of website visits.
Blee’s AI content governance platform promises automated compliance at scale, here’s what enterprise buyers need to vet before signing.
CreatorFi turns creator payouts into financeable assets, but brands need a framework before treating it like a real balance sheet line.
TCS’s AI Creative Engineering Studio model forces a hard question: should brands build in-house AI creative ops or buy managed capacity?
Full AI adoption on revenue teams rarely means full production. Here’s why only 20 percent of campaigns clear the finish line, and how to fix it.
Stablecoin creator payments promise instant payouts, but brands must vet WasabiCard and the infrastructure stack before migrating.
A practical framework for cleaning, structuring, and governing first party data so agentic AI shopping tools can find and recommend your brand.
A practical framework for evaluating AI agent vendors that unify creator discovery, negotiation, and reporting into a single stack.
Self serve ad channels look cheap until attribution costs eat the margin. Here’s the real budget math brands need to run.
Opraah’s 48-hour OPay payouts could reshape brand cash flow, budgeting, and creator retention, but speed brings new compliance risks.