Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
With 38% of brands adding new MarTech tools annually, integration failure is the hidden budget killer. Here’s how to evaluate tools before they break your stack.
A practical framework for brand teams evaluating whether Dstillery’s agentic programmatic targeting delivers measurable lift for creator-adjacent paid campaigns versus standard audience approaches.
Learn how to configure continuous performance signal integration across creator touchpoints, CRM, and attribution layers for dynamic audience rebuilding in agentic AI campaigns.
Before investing in agentic campaign infrastructure, marketing ops teams must audit their existing stack for integration gaps, redundant tools, and decisioning silos using AI-powered data pipeline ana
Learn how to evaluate data clean room vendors that enable privacy-safe audience matching between creator campaigns and first-party CRM records without centralizing raw data.
Before investing in AI attribution or agentic tools, assess your data foundation: identity resolution, real-time data cleaning, and CRM interoperability determine whether AI delivers ROI or chaos.
A practical buyer’s guide for brand and creator teams evaluating cloud-native IRL streaming platforms on reliability, multi-destination output, and campaign measurement integration.
Public backlash against AI-generated ads reveals why brand teams need clear policies defining when AI content is acceptable and when human creators are non-negotiable.
AI Overviews and AI Mode are embedding author-attributed links inside search results. Here’s how brand content teams can optimize for this new generative search distribution layer.
Google’s Smart Bidding Exploration tool can extend creator campaign reach beyond standard audience targets — here’s how to integrate it into paid amplification without wasting budget.