Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A practical framework for evaluating AI agent vendors that unify creator discovery, negotiation, and reporting into a single stack.
Self serve ad channels look cheap until attribution costs eat the margin. Here’s the real budget math brands need to run.
Opraah’s 48-hour OPay payouts could reshape brand cash flow, budgeting, and creator retention, but speed brings new compliance risks.
WasabiCard’s stablecoin rails promise same-day livestream creator payouts. Here’s what brands need to vet before migrating payment infrastructure.
Socialpruf’s Discovery database sorts content by performance, giving creative strategists a faster way to find proven creator work.
Mastercard’s AI agent research shows shopping bots pick brands by data quality, not ads: here’s how to win their trust.
Blee’s $27M raise signals a new compliance layer for AI generated content. Here’s what it means for brand risk and vendor selection.
TCS’s London AI creative studio signals a shift in brand production. Here’s what in-house teams must do to stay relevant.
Salesloft’s AI Maturity Framework reveals whether your creator marketing “AI” is truly embedded or just automation wearing a new label.
Just 20.6% of AI marketing programs reach production, and dirty CRM data is the silent killer brands need to fix first.