Author: Ava Patterson

Build the three-layer AI marketing stack brands need to connect generative discovery, AI-assistant attribution, and identity resolution into a full-funnel revenue engine.

Viant’s AI attribution signals are forcing brand measurement teams to rethink attribution windows and channel groupings for creator campaigns in an era of generative AI referral traffic.

AI video tools now cut post-production time by 85%. Here’s how brand content teams should reallocate those hours into strategic testing and creator roster expansion.

Learn how to build a dual attribution stack that tracks generative engine referrals and social commerce conversions in parallel — without double-counting creator touchpoints.

Learn how to evaluate AI platforms that score creator content against the factual density, metadata, and authoritative claim structures LLMs need to surface accurate product recommendations.

Accenture Song’s acquisition of Whalar raises urgent questions for brand teams: does the new infrastructure sharpen campaign measurement, or create dangerous vendor concentration risk?

AI assistants are sending buyers to your site with no referral tag. Here’s how to resolve their identities, close the attribution gap, and tie generative discovery to real CRM revenue.

Learn how AI-assisted attribution uses Google Maps and Search signals to prove offline purchase intent from creator campaigns that never end in a digital checkout.

Learn how to configure Google Analytics AI assistant channel attribution to compare ChatGPT, Gemini, and Claude referral traffic against organic search and creator sessions.

NemoVideo’s product-link pipeline cuts creative editing time and CPA for DTC brands. Here’s how it stacks up against agency retainers on cost, speed, and multi-format output.