Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Help desk software with strong automation features is transforming customer support in 2025, enabling teams to deliver efficient service and…
Using AI to analyze and optimize your customer service chatbot performance can revolutionize customer engagement in 2025. As bots become…
Using AI to analyze and optimize your customer service chatbot performance isn’t just a trend—it’s a necessity for brands wanting…
A Deep Dive into MPM Tools for Budgeting and Planning reveals how organizations can strategically leverage technology to optimize financial…
Using AI to analyze and predict the performance of different SEO title tags can dramatically improve website traffic and search…
Programmatic platforms offering contextual targeting solutions are at the forefront of digital advertising transformation in 2025. Marketers and advertisers alike…
Using AI to analyze and optimize your e-commerce category pages can transform user engagement and boost your business’s bottom line.…
Customer Data Platforms or CDPs focused on real-time data activation are rapidly becoming indispensable for digital-first businesses in 2025. These…
Customer Data Platforms (CDPs) focused on real-time data activation have rapidly evolved to support advanced marketing and operational strategies. As…
Using AI to analyze and predict optimal email send frequency is redefining how businesses approach digital communication. Now, more brands…