Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Sales intelligence tools focused on intent data are transforming how businesses identify and engage potential buyers. By leveraging real-time signals…
Using AI to analyze and optimize your marketing team’s productivity is no longer a futuristic concept—it’s an actionable strategy for…
UX analytics tools for marketers have revolutionized how brands optimize user experience (UX) and boost conversions. These platforms offer actionable…
Using AI to personalize your direct mail based on online behavior has emerged as a game-changer in multichannel marketing for…
Community management platforms with gamification features have revolutionized how brands boost engagement and loyalty online. These innovative solutions combine robust…
Using AI to analyze and predict brand sentiment shifts based on social data has become a strategic advantage for organizations…
Sales enablement platforms providing sales coaching features are redefining how sales teams achieve performance goals in 2025. These sophisticated tools…
In an era where every qualified lead matters, using AI to analyze and optimize your lead scoring model can be…
Account-based marketing (ABM) platforms that integrate with sales engagement tools are pivotal for B2B organizations aiming to personalize outreach and…
Using AI to analyze and predict the effectiveness of influencer marketing campaigns is revolutionizing how brands measure ROI and optimize…