Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Salesforce says 75% of marketers now use AI. Here’s how to benchmark your creator marketing stack and close the adoption gap.
Almost every B2B marketer uses AI weekly, but creator program ROI proof remains rare. Here’s why the gap exists and how to close it.
Centric AI’s identity and attribution modules at NRF reveal how retail brands must rebuild measurement for agentic shopping.
NIQ and Similarweb’s new AI shopping measurement system tracks agentic commerce. Here’s what brand marketers need to know before Q1 planning.
A practical framework for crediting creator influence when AI shopping agents, not humans, complete the purchase.
A practical breakdown of how Salesforce, HubSpot, and Adobe stack up for creator marketing workflows, budgets, and compliance risk.
AEO visibility tracking tools reveal whether your brand actually gets cited inside ChatGPT, Gemini, and Perplexity answers.
A practical framework for tying ChatGPT ad exposures to sales, closing the attribution gap AI chat interfaces created for marketers.
A practitioner’s comparison of Conductor, Demandbase AI, and FlinkAI for enterprise GEO platforms, weighing ROI, risk, and fit.
An early adopter review of Adobe GenStudio for Creator Content, covering ROI, workflow fit, and risks marketing teams should vet first.