Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Understanding AI-Powered Competitor Analysis in Influencer Marketing AI-powered competitor analysis has redefined how brands uncover insights from rival influencer campaigns.…
Influencer gifting & seeding platforms have revolutionized how brands connect with creators, driving authentic product advocacy in a digital-first world.…
Using AI to analyze emotional sentiment in influencer content at scale has dramatically reshaped how brands and agencies measure online…
Using AI to identify and avoid echo chamber audiences is crucial for brands that seek true reach and meaningful engagement…
AI-powered media mix modeling unlocks unprecedented clarity for marketers seeking to integrate influencer marketing with other channels. By combining advanced…
AI-powered scriptwriting is revolutionizing the way creators generate, refine, and deliver content in 2025. From YouTube narrations to blockbuster screenplays,…
Direct-to-consumer (D2C) brands know the importance of influencer marketing, but choosing the right software can make or break campaigns. This…
AI for audience lookalikes is transforming creator discovery by helping brands find new creators based on the followers of their…
Building a tech stack for your in-house influencer marketing team is key to scaling campaigns, streamlining workflows, and driving measurable…
Using AI for contract analysis has quickly become essential for brands and influencers who want to navigate complex influencer agreements…