Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Project management tools like Asana and Monday revolutionize how teams run campaigns. Both platforms promise streamlined collaboration and optimized workflows,…
AI for generating “lookalike” audiences from creator data is transforming how brands scale campaigns and reach relevant prospects. By leveraging…
Social commerce is transforming online shopping, challenging brands to choose between checkout on Instagram or their own websites. Both offer…
Synthetic data is rapidly transforming how marketers predict and analyze responses to ads and creative content. By generating realistic datasets,…
Link-in-bio tools have become essential for creators, businesses, and influencers seeking to maximize conversions from their social media profiles. Choosing…
AI for sentiment analysis revolutionizes how companies understand online conversations, yet detecting sarcasm in comments remains a persistent challenge. With…
Fraud detection is vital for maintaining authenticity on social media, especially when it comes to identifying “bot farms” in follower…
AI agents for negotiating rates with micro-influencers are transforming digital marketing by automating outreach, fostering fair agreements, and saving companies…
Media mix modeling has become essential for marketers aiming to quantify the impact of every channel within their marketing strategies.…
AI for predicting creator churn has emerged as an essential tool for digital platforms and brands seeking to retain top…