Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical buyer’s guide to server-side tracking vs client-side pixels, helping marketing ops teams choose the right stack before cookies fully disappear.
MCP and A2A protocols are reshaping vendor lock-in risk in martech—here’s how to evaluate AI interoperability before you sign.
A practical framework for verifying GEO vendor citation-rate claims before signing contracts you’ll regret.
How brands are using AI-driven search signal reconstruction to rebuild buyer journeys after cookie deprecation and privacy losses.
Why Conversion APIs now decide campaign accuracy — a plain-English guide for marketing teams building first-party data strategies.
Cookies are dying and B2B buying groups are anonymous by design. Here’s how to rebuild account-level measurement that survives signal loss.
Why unified identity frameworks connecting CRM, CDP, and ad platforms are now a boardroom issue, not just an IT project.
Fragmented CRM, CDP, and ad-platform data is costing brands measurable revenue — here’s why unified identity is now a board-level fix.
Client-side pixels are dying under browser restrictions—here’s a practical migration guide to server-side tracking as the new attribution baseline.
Agentic AI is deploying faster than brands can govern it. Here’s the risk exposure and a practical framework to close the gap.