Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to Detect Brand Impersonation and Fraud in Global Ads has become essential in 2025 as criminals exploit faster…
Comparing Server Side Tracking Platforms is now essential for brands that want reliable measurement in a privacy-first environment. Browser limits,…
In 2025, AI For Ad Creative Evolution is reshaping how brands build, test, and refine ads at speed. Instead of…
Marketers and publishers now operate in a world where browsers, devices, and consent choices split the same person into many…
In 2025, customer success leaders face a familiar tension: every account expects tailored guidance, yet teams must operate efficiently across…
Reviewing Carbon Tracking MarTech Tools for 2027 ESG Compliance is no longer a niche exercise for sustainability teams; it now…
In 2025, teams capture hours of candid insight in workshops, leadership offsites, and working sessions—but most of it never makes…
In 2025, consumers expect shopping to happen in the moment—while driving, cooking, or comparing options hands-free. Headless ecommerce for voice…
AI for contextual sentiment has moved beyond counting positive or negative words. In 2025, brands, researchers, and platform teams need…
Predictive lead scoring platforms built on zero party data are changing how revenue teams prioritize buyers, because the signals come…