Author: Ava Patterson

Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and predict the best marketing channels for a new product has become a strategic necessity in…
Public relations (PR) and media outreach platforms empower brands in 2025 to shape public perception, engage audiences, and secure valuable…
Public Relations (PR) and media outreach platforms have become invaluable for brands and professionals aiming to maximize visibility and credibility.…
Using AI to analyze and optimize your content for different customer segments is now essential for brands aiming to personalize…
Competitive and market intelligence software has rapidly become vital for organizations aiming to outpace rivals and stay alert to shifts…
Using AI to personalize your push notification and in-app message copy can dramatically enhance customer engagement in 2025. AI-driven customization…
Loyalty and referral marketing software for B2B brands is reshaping how companies build customer relationships, drive referrals, and boost retention…
Using AI to analyze and predict the lifetime value of your B2B customers is fast becoming a fundamental edge in…
Product marketers know that customer feedback and survey tools are essential for driving customer-centric innovation and success. These tools provide…
Using AI to analyze and optimize your customer onboarding experience can yield faster conversions, greater satisfaction, and increased retention. As…