Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Reviewing advanced attribution platforms for tracking private messaging traffic is now essential as customer journeys shift into WhatsApp, Messenger, Instagram…
Using AI to identify patterns in high-churn user engagement data sets helps product, growth, and data teams move from reactive…
In 2025, teams increasingly use smart contract platforms for automated performance-based payouts to reduce disputes, speed settlement, and make incentives…
Using AI To Generate Synthetic Audience Segments For A/B Testing Proxies is becoming a practical way to learn faster when…
Using AI To Generate Synthetic Audience Segments For A/B Testing Proxies is changing how teams validate hypotheses when real traffic…
In 2025, enterprise marketers face stricter privacy expectations and more fragmented customer data than ever. Choosing the right open source…
AI For Market Entry Modeling is changing how companies plan pricing when launching in new geographies. Instead of guessing how…
In 2025, customer expectations for transparency and control are higher than ever. High-trust brands are shifting from inferred tracking to…
In 2025, language moves faster than most brands and researchers can track. Using AI To Detect Emerging Cultural Slang Before…
In 2025, many teams turn to server-side GTM implementations to reduce browser work, cut third-party script impact, and improve Core…