Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A/B testing platforms for server-side experimentation empower organizations to make informed product decisions, boost performance, and drive user engagement. With…
Using AI to personalize chatbot responses based on user emotion is revolutionizing digital customer experiences. Today’s consumers crave meaningful, human-like…
For e-commerce businesses seeking to boost credibility and conversions, choosing the right social proof tools that integrate with e-commerce platforms…
Using AI to analyze and optimize your social media ad bidding strategies can dramatically boost campaign performance. As competition intensifies…
Understanding user interactions is vital for optimizing mobile apps, and using heatmap tools for analyzing mobile app user behavior has…
Using AI to analyze and predict the virality of hashtag campaigns is reshaping the digital marketing landscape in 2025. As…
Survey and feedback tools with sentiment analysis features empower organizations to understand customer opinions and identify trends in real-time. Integrating…
Survey and feedback tools with sentiment analysis features have revolutionized how businesses understand customer opinions. These platforms go beyond simple…
Survey and feedback tools with sentiment analysis features have become pivotal for businesses aiming to understand customer opinions at scale.…
Using AI to analyze and optimize your pricing based on customer segments is revolutionizing modern business strategies. By leveraging advanced…