Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Building strong, long-term creator partnerships can boost brand affinity, but unchecked brand drift can erode this advantage. Using AI to…
AI for summarizing long-form video content into key moments and highlights is revolutionizing the way audiences and creators alike interact…
Digital escrow services for secure creator payments have become essential in today’s fast-paced online economy. As creators and clients increasingly…
Using AI to predict the burnout risk of a potential creator partner is transforming talent collaborations in 2025. Identifying future…
Building a competitive intelligence dashboard for influencer marketing empowers brands to make smarter, data-driven decisions. By integrating market research, social…
AI-powered visual search for discovering creators with a specific aesthetic is revolutionizing how individuals and brands connect with creative talent.…
Managing complex, multi-tiered affiliate payout structures is increasingly challenging as programs scale and diversify. Navigating the nuanced needs of affiliate…
As brands increasingly seek authentic creator partnerships, using AI to analyze the vocal tone and speaking cadence of creators for…
Creator banking platforms like Karat and Creative Juice are revolutionizing financial management for digital entrepreneurs in 2025. As the creator…
Using AI to measure and report on an influencer’s brand safety score over time has become essential for brands seeking…