Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Payment processing platforms for global influencer campaigns are critical to managing international partnerships efficiently and securely. For brands scaling their…
Automated influencer outreach is transforming how brands connect with creative partners, streamlining what used to be a labor-intensive process. As…
Content approval workflows for large-scale influencer campaigns are the backbone of brand consistency and compliance in today’s fast-evolving digital landscape.…
Machine learning applications in influencer audience analysis are transforming how brands understand and connect with social media followers. By leveraging…
When running modern marketing efforts, influencer campaign tracking spreadsheets and specialized software have become essential for brands striving to analyze…
Wondering how to use AI for influencer brief creation and optimization? In 2025, brands and marketers harness artificial intelligence to…
Leveraging advanced technology, brands can now streamline campaign planning by learning how to use AI for influencer brief creation and…
Influencer analytics APIs empower brands and agencies to build custom tracking solutions tailored to their unique goals. With the influencer…
AI chatbots trained on influencer content for customer service blend authentic brand voices with cutting-edge automation, redefining how businesses interact…
Real-time bidding platforms for influencer collaborations are revolutionizing how brands and creators form partnerships. These dynamic marketplaces promise efficiency, transparency,…