Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
CRM for influencers is reshaping how creators manage relationships at scale, allowing them to keep track of brands, followers, and…
Synthetic data is revolutionizing how brands test ad creative with AI personas, offering unprecedented accuracy and efficiency. Leveraging these data-driven…
Attribution models—especially multi-touch attribution versus last-click attribution—shape how creators measure and grow their digital impact in 2025. The right model…
AI agents for negotiating rates with micro-influencers are revolutionizing how brands manage influencer marketing partnerships. As more companies shift from…
Creator marketplaces have revolutionized how brands and influencers collaborate, but are self-serve platforms the best path for both sides? As…
AI for analyzing video frames for brand safety violations is transforming the way advertisers and platforms protect brands in an…
Influencer payment platforms have become vital for brands and content creators operating across borders, but handling global currencies remains a…
Generative AI for drafting influencer outreach scripts is transforming how brands approach collaboration, helping marketers personalize communications and boost engagement.…
Media mix modeling in 2025 requires brands to weave together digital and traditional channels for maximum efficiency. Understanding where influencer…
Predictive analytics: forecasting campaign ROI before launch is revolutionizing marketing. Leveraging data-driven insights helps marketers anticipate campaign success, reduce risk,…