Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Google’s October AI content guidelines reward verified expertise and transparent disclosure, and punish scaled, unedited AI output. Here’s what brand publishers must fix.
Roster’s creator discovery tool promises to turn organic winners into cross platform Spark Ads, but the ROI math needs scrutiny before brands commit budget.
10Fold’s MetricsMatter 5.0 claims to tie AI search visibility to pipeline. Here’s what brands should verify before trusting the correlation.
Aiseogic’s free AI SEO audit shows most brands are invisible in ChatGPT and Gemini answers, and reveals how to fix it.
A practical scoring framework, built on Azoma’s evaluation criteria, for brands vetting generative engine optimization tools before signing a contract.
ThinkingStreams brings agentic automation to Microsoft Dynamics 365, letting B2B marketing teams execute campaigns, not just plan them.
Payani AI replaces influencer marketing dashboards with natural language commands, letting marketers execute campaigns through conversational prompts instead of menus.
Tealium and rival CDP-to-ad-tech connectors now decide whether your identity resolution stack survives cookie loss or collapses under it.
A buyer’s checklist for generative-search audit tools that catch crawl blocks and structure gaps before they cost you AI visibility.
AthenaOS promises to kill marketing dashboards with AI. Here’s what it actually delivers, and where brands still need guardrails.