Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Perplexity Shopping Assistant is rewriting product discovery. Here’s how brands must structure data to win its comparison answers.
Perplexity Shopping is rewriting product discovery — here’s how to structure feeds, specs, and reviews to win its comparison answers.
Learn how to build a Slack alert system that flags in real time when competitors overtake your brand in ChatGPT citations.
Aspire, GRIN, and CreatorIQ handle micro-creator affiliate commission tracking very differently at scale — here’s how to pick the right one.
Profound, Peec AI, and AirOps compared for tracking brand citations in ChatGPT and Gemini — which fits your team’s budget and workflow.
Six months of data on TikTok Symphony Agent vs manual whitelisting reveals where AI matching wins, and where human judgment still pays.
Q3 deployment data shows AI media-buying agents still need human override on 1 in 6 decisions—here’s what that means for budgets and risk.
Zefr’s AI brand-adjacency engine scores UGC feeds in real time — here’s how CMOs should evaluate it before shifting spend.
A vendor scorecard for retail media shoppable video platforms turns Q4 guesswork into a defensible, ROI-driven budget decision.
A practical framework for CMOs evaluating XR ONE-style ad-ops platforms on budget prediction, rights management, and format recommendation.