Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AthenaOS promises to kill marketing dashboards with AI. Here’s what it actually delivers, and where brands still need guardrails.
A practical buyer’s framework for evaluating answer-engine optimization tools before committing budget, with red flags most vendors hope you miss.
Contentstack Canoe and 10Fold MetricsMatter 5.0 take different paths to AEO visibility. Here’s which one fits your stack.
51% of marketers now run AI agents. Here’s what that shift means for creator program staffing, headcount, and risk controls.
Betting your visibility strategy on ChatGPT optimization alone ignores Gemini, Claude, Perplexity, and AI Overviews splitting search share fast.
AI agents now draft entire media plans and outreach sequences. Here’s the human oversight checklist brands need before anything ships.
Antavo’s LLM-compatible loyalty server lets brands manage reward programs via conversational AI, cutting ops overhead and audit risk.
Claude is pulling marketing workflows away from ChatGPT. Here’s what the shift means for AI search strategy, brand risk, and tool stack decisions.
Tealium’s ChatGPT Ads connector reshapes creator attribution, letting brands trace conversational AI touchpoints back to campaign spend.
OpenAI’s ChatGPT ad pitch brings image placements to brand marketers, but ROI, disclosure, and brand safety questions remain unresolved.