Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Forward-deployed engineers vs agency account teams: a brand-side breakdown of cost, speed, and control when embedding AI talent.
How to set realistic AI visibility score benchmarks and citation share KPIs for the first two quarters of a GEO program.
A practical guide to structuring monthly and quarterly GEO reports for executives as AI citations replace keyword rankings.
Build a zero-click attribution model that ties AI Overviews and chat-based answers to real pipeline, not vanity impressions.
Build a zero-click attribution model that ties AI Overviews and chatbot answers to real pipeline, not just impressions.
Warehouse-native identity unification is replacing legacy CDPs by 2026, cutting sync latency and giving brands adaptive, governed customer resolution.
A step-by-step audit to test whether your CRM’s AI agent reads real customer data or just performs a scripted demo.
A governance checklist for evaluating no-code AI agent platforms before connecting them to brand data, customer records, or campaign systems.
TikTok’s C2PA rollout changes how brand creative teams tag, verify, and ship content. Here’s what to fix in your workflow now.
TikTok’s C2PA rollout changes how brand creative teams tag, verify, and audit content provenance across every campaign.