Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Brands in 2026 need smarter ways to learn from customers without eroding confidence or privacy. Zero party data collection tools…
Retailers, distributors, and manufacturers now use AI to forecast seasonal demand shifts for physical analog goods with far greater precision…
Rapid marketing prototype design has changed dramatically in 2026, thanks to a new wave of vibe coding tools that turn…
Brands now serve audiences that expect every audio interaction to sound natural, familiar, and locally relevant. Using AI to personalize…
Choosing the right middleware platforms for connecting MarTech to AI shoppers is now a revenue decision, not just an IT…
Using AI to detect narrative hijacking in multi year creator campaigns has become essential for brands that rely on long-term…
Digital clean room solutions are reshaping how brands, publishers, and platforms activate data without exposing personal information. As third-party identifiers…
Using Generative AI to Design Interactive 3D Product Demos at Scale is changing how brands explain complex products, shorten sales…
Privacy laws, buyer expectations, and platform restrictions have changed how B2B teams collect and qualify demand. Zero knowledge proof lead…
Using AI to real time monitor share of influence in generative LLMs is becoming essential in 2026 as brands, publishers,…