Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Speed sells AI content repurposing engines, but brand voice drift quietly erodes trust. Here’s how to benchmark both correctly.
Adobe’s Rilo deal signals agentic AI creator briefing is going mainstream. Here’s what in-house teams need to fix before adopting it.
A step-by-step machine-readable AI content audit that reclaims the 16 hours per week teams waste manually checking AI visibility.
A practical comparison of Bluefish, Evertune, and Profound for brands measuring visibility in ChatGPT, Gemini, and other AI answer engines.
AI answer engines are citing zero-click sources before shoppers ever hit a website, and brands need a new discovery playbook.
A governance checklist for agentic media-buying, covering spend caps, audit trails, and platform controls before granting autonomous authority.
AI-enhanced messaging is turning generic snackable content into personalized, feed-aware creative that survives algorithm fatigue.
The AI-MarTech market’s climb to $74.3B hinges on how Braze, Klaviyo, and LiveRamp solve identity, orchestration, and consent.
Twilio Segment’s real-time data pipelines drove a 27% conversion lift by fixing identity resolution lag that batch systems can’t solve.
AI agents are quoting brands instead of linking them. Here’s how to rebuild search strategy for a zero-click funnel.