Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Before buying another AI content tool, fix the approval bottleneck wasting 40% of your creative budget.
XR ONE bundles budgeting, rights tracking, and delivery into one system — here’s how it’s changing what brands demand from ad-ops vendors.
Klaviyo’s consent-first social feature captures opt-ins before profiling starts. Here’s the technical breakdown brands need for compliant activation.
How to build identity resolution between GEO citation data and CRM records to finally prove AI answer engines drive pipeline, not just impressions.
Semrush AI Visibility Toolkit, Profound, and Peec AI take different approaches to tracking brand citations in ChatGPT and AI Overviews.
A practical framework for building a share-of-model dashboard that tracks brand visibility across ChatGPT, Gemini, Claude, and Perplexity.
We tested Claude, Gemini, and GPT-5 on brand-voice fidelity to find which LLM actually holds a tone guide under pressure.
A step-by-step framework for auditing whether your brand appears in Google AI Overviews, plus what to do when it doesn’t.
A brand-side framework for splitting creator-adjacent budgets between ChatGPT Ads and Google AI Max, with risk, ROI, and testing guidance.
A step-by-step DIY framework for auditing whether ChatGPT, Perplexity, and Gemini actually recommend your brand — and what to do if they don’t.