Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A single customer ledger ends platform guesswork, cuts attribution waste, and turns fragmented MarTech into one audience-centric system.
Marketing agents chain tool calls without human checks. Here’s why rollback controls are the missing safeguard brands need now.
Adobe, Salesforce, and HubSpot are racing to own agentic marketing. Here’s how their AI agent roadmaps compare on ROI, risk, and lock-in.
A framework for capturing zero-party data through creator content, using AI to turn engagement into permissioned, first-party insight at scale.
AI-powered creator discovery cuts sourcing time dramatically, but human scouts still win on nuance. Here’s the real 2027 budget math.
Plain-language campaign orchestration lets marketers direct agentic AI in natural language, but does it outperform manual media buying on speed and accuracy?
AI-driven creator lookalike modeling helps brands find nano creators at scale, cutting discovery time and improving campaign ROI.
AI citations are replacing clicks as the influence signal that matters. Here’s how brands can build attribution models that actually track it.
A unified ledger platform promises one source of truth, but migration costs, lock-in risk, and change management can erase the ROI fast.
A CMO’s procurement checklist for role-based access controls in marketing AI, covering vendor evaluation, audit trails, and compliance risk.