Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI-driven ad format selection promises faster cross-channel decisions, but does it actually outperform experienced media planners?
Bayer’s cautious generative search rollout shows how regulated brands can pursue AI visibility without inviting compliance disaster.
A pre-Q4 checklist for auditing CTV vendors on identity resolution gaps, so budget doesn’t fund unaddressable inventory.
The Drum’s peak-season clinic shows AI agents for holiday campaign automation need guardrails, not just speed, to protect ROI.
A practical framework for scoring XR ONE-style platforms on format prediction, spend governance, and rights tracking before you sign.
Small agencies use generative AI to cut RFP turnaround time in half while protecting the strategic craft that wins pitches.
Bayer’s predictive targeting rollout shows why enterprise AI adoption hinges on signal accuracy, not just model sophistication.
An AI governance charter keeps peak-season marketing agents fast, compliant, and accountable when a bad autonomous decision can cost six figures in minutes.
Most IP-based CTV targeting misfires due to identity resolution gaps — here’s how to audit your vendor stack before the next buy.
Adstra’s pre-buy identity check promises to fix CTV targeting before spend goes out. Here’s how to evaluate the claims.