Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Natural Language Generation (NLG) is transforming how professionals compose outreach emails, saving time while enhancing personalization. Leveraging NLG tools, businesses…
Looking for a comprehensive review of Link-in-Bio tools? Choosing the right solution can make all the difference in branding, analytics,…
Understanding influencer-driven visitor behavior is vital for optimizing conversion strategies. Using heatmap and session replay tools for analyzing influencer traffic…
Computer vision is redefining influencer marketing by using AI to automatically spot logos and products in digital content. Brands can…
Effective project management for influencer campaigns is essential for brands seeking measurable ROI. Using the right tools can determine your…
In 2025, crafting a tailored strategy for influencer campaigns means accurately tracking conversions. Setting up custom “conversion events” for influencer…
AI-powered social listening tools have revolutionized how businesses and marketers identify emerging trends online. By leveraging real-time, automated data analysis,…
Using AI for audience segmentation has become an essential strategy in 2025 for discovering vibrant niche creator communities. As digital…
Finding the right international payment platform for paying creators in local currencies is crucial for smooth global collaboration and effective…
Using AI to analyze text for “sentiment” and “emotional tone” in real comments is transforming how businesses, researchers, and communicators…